Needs and current situation
We review the audience, tone and assets your business owns. Agree formats, placements and the destination the ad should lead to.
Possible scope
Delivery can include visual direction, ad drafts and format adaptations. Check key details at small sizes and give each version a clear identifier.
Prepare for the start
Provide your logo, approved images and offer terms. Identify substantiated claims and the person authorised to approve creative.
Checks and handover
Check legibility, cropping and consistency with the destination. Keep version records so later performance can be attributed to the correct asset.
What needs agreement
Creative production does not automatically include media buying or image licences. Check current platform formats and rules before launch.
A common question
Does each format need a new idea?
Not always. One idea can span several formats, but text placement, cropping and immediate comprehension need checking for each use.
