Needs and current situation
We inventory existing copy, actual services and customer questions. Identify overlapping pages and gaps before planning topics or location pages.
Possible scope
Work can include a topic map, page briefs, headings and internal links. Business facts, examples and offers need review before publication.
Prepare for the start
Gather service descriptions, customer questions and verifiable project material. Name the locations you genuinely serve and claims you can support.
Checks and handover
Check that each priority page has a clear purpose. Review overlap and follow relevant enquiries where suitable measurement exists.
What needs agreement
Repeated keywords or near-identical location pages cannot replace useful information. Agree production and translation scope in advance.
A common question
Does every keyword need a page?
No. Queries sharing the same intent often belong together. Separate pages make sense when the offer or information need actually differs.
