Needs and current situation
We review navigation, mobile layouts and enquiry paths alongside available visitor data. Useful pages and existing relevant traffic are identified before major changes.
Possible scope
Work can include new templates, simpler navigation and phased content migration. A URL inventory and redirect plan are prepared before publication.
Prepare for the start
Arrange access to current source files, the domain owner and any analytics. Flag essential functions and material that should be retired.
Checks and handover
Compare priority journeys before and after the change. Check old links, contact routes and that important text and images survived migration.
What needs agreement
A visual change cannot guarantee sales or search rankings. Publication and rollback depend on the existing technology and responsible providers.
A common question
Must everything change at once?
No. The homepage and service pages can take priority after dependencies and the option to retain working components have been reviewed.
